Every day I go back and forth from wanting to make “this” kind of video or “that” kind of video. While I might run for the hills and only shoot color film stock and use bright, vibrant imagery, I refuse to not shoot what I want to shoot for the sake of the big “A” (that’s what I’m going to call it). I get it, but this is where we’re at, I suppose. The black and white thing really bugs me, though. Third, I used songs I didn’t have a license to so I received a copyright claim, and I’m pretty sure this doesn’t help your chances of Google sharing your video. Black and white photography doesn’t perform near as well as color on YouTube or Instagram. Second, the featured thumbnail and images in the video are black and white. Like anything with YouTube, I can only be so sure of what helps and doesn’t help the algorithm -but I don’t think that helped much. Usually, the traffic I get from the Instagram posts boosts the initial engagement and traffic to the videos. First, the moment I hit “Public” on this video and shared my accompanying Instagram post linking to the video, Instagram crashed for almost the whole day. So, why did it perform the worst? I think there are three reasons. While most of my videos are presented as a “here’s me doing a thing” structure with pretty music placed over the footage, I shot this one with a lot of intent behind most of the shots. It actually has a cohesive structure, with a goal, that has an ending. This is easily my favorite video I made this year. This video might be a perfect demonstration of why me and the algorithm don’t get along. However, it goes to show that my biggest bumps in traffic are from uploads, not the algorithm giving the channel a boost at different times and different days. YouTube audience analytics.Īs you can see, once I started uploading again-big surprise -the audience came back! A mix between new and old viewers started tuning back in pretty much right when I upload, every time. So, it still feels like I worked on the channel the whole year. So, this begs the question, why am I even talking about YouTube because clearly I’m not a “YouTuber.” Well, while I went over six months between uploading, I still worked on the YouTube videos in that time, I just didn’t upload anything. To start the year, I posted one video in January, then nothing until August. While one of the key principals to growth on the YouTube platform is sticking to a consistent upload schedule, I couldn’t have been more inconsistent with my uploading. Again, incredibly fortunate for the subscriber count. Then, another YouTuber released an entire video highlighting my channel, with the intention of urging his subscribers to check out my channel. I guess influencers are called influencers for a reason, because that gave me almost a 1,000 subscriber boost. The first, a bigger YouTuber happened to share my Instagram post (that was linked to my recent video) on his Stories, urging his followers to check out my channel. There were two major boosts to the channel this year. Compared to 2020 (the first year for the channel), these stats are much “better.” Yesterday, I received my “2021 Year in Review” email from YouTube/Google that provides a quick wrap-up on my analytics for the whole year.įor 2021, the channel racked up about 400,000 minutes of watch time and 100,000 total views. In total this year, I uploaded nine videos. While I didn’t really shift the types of videos I was making, I still tried to appease the algorithm-somewhat -to have high average watch time and retention.ĭid I succeed? Did the algorithm win the battle? Does any of this matter? Is anyone reading this?Īs of writing this article, my channel currently has 6,066 subscribers. So, today, we’re going to talk about what I learned from this past year while dedicating around 30% of my energy to actual time spent working on videos while giving 90% of my energy obsessing over analytics. Which YouTube creator do I identify with? Unfortunately, the latter. The other type of YouTube creator is the one who posts their videos and spends the next 24-72 hours obsessively looking at YouTube studio, carefully watching the “Ranking by Views” and the “Average View Duration,” as well as all the other metrics of which YouTube provides. They hope for the best, but accept that all they can do is upload a final product they’re proud of while keeping their head down. First, there’s the creator that posts their video and immediately gets back to work on the next one. In my opinion, there are two types of YouTube creators. After a year of working semi-consistently on YouTube, here’s how my channel did, and where I see it going in the future.
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